Ińaki Ferreras ©RapidTVNews | 02-09-2011

“A Smarter Life, a Smarter World,” is the theme for Samsung Electronics in describing its new generation of CE technologies for the connected home.

Reinforcing the company’s goal of leadership across many product categories during today’s event, Boo-Keun Yoon, president of Samsung Electronics’ visual display business, highlighted Samsung’s entrance into a new era of TV design and a move into services.

“The year ahead is filled with anticipation,” Yoon said. “We are in a fascinating period of transition as we evolve from our history as a provider of world class hardware products to becoming a leader in software and services.”

At the heart of a new TV product line will be a new, virtually edgeless 60-inch D8000 TV which features an ultra-narrow bezel. New content partnerships were also unveiled which included new apps from prominent partners including Real Madrid and Berliner Philharmoniker.

Samsung is also expanding its Smart Blu-ray Players and Home Theatre System offerings to provide consumers with a broader range of products to start living the “Smarter Life.” A CRT TV upgrade will give Samsung’s Smart Blu-ray and Home Theatre products the capability to connect, allowing consumers to take their older televisions to the next, connected TV level.