11.09 Europe/London, September 2, 2011 By Julian Clover
Uptake of on demand services is continuing to grow with the disparity between paid for VOD content and broadcast TV services beginning to close.
The latest report from the Ericsson ConsumerLab, which takes a barometer of consumer trends across 13 markets, found a slight decrease in broadcast television viewing with 84% watching twice a week or more, compared to 88% in the 2010 survey.
Recording is also going down: “When we talked to people they told us things like it was impossible to record things in this day and age because you can’t watch a ball game once it’s been played,” said Anders Erlandsson, a senior advisor at Ericsson ConsumerLab. Other respondents said that when a programme was available on a catch-up TV service such as Hulu there was no point in making a recording.
The 16% increase in on demand viewing has evened out the expenditure on VOD content when compared to the broadcast channels, including premium services, which had previously taken a disproportionate share. The two are now relatively even.
Erlandsson highlighted a move towards dedicated devices to stream content to the TV – just as digital TV tuners had become commonplace in the display devices – with consumers expressing a desire to have them all in one.
Backing up other recent findings, the ConsumerLab reported that many purchasers of connected TVs had not set out to acquire an internet-connected device. When they had tried the apps they often found them to be slow.