Pascale Paoli-Lebailly ©RapidTVNews | 05-09-2011
Celebrating a year as president of France Télévisions, Rémy Pflimlin has assured that out of programming failures and bad ratings over the past season will come innovation and creativity.
Speaking at a press conference announcing the new 2011-2012 season, the chief of a public service broadcasting (PSB) group that owns a stable of channels including France 2, France 3, France 4, France 5, and France Ô, said: “When you don’t innovate you don’t fail.” He added that France Télévisions needed to rejuvenate its audience and that the company was “working on the long term to make a difference.”
Ratings would not be the sole focus of the company, Pflimlin said. No less than 100 new programs are set to arrive to the group’s channels as part of a plan revealed by Pflimlin to enlarge audiences so that each French citizen can be touched by FTV programming.
The new season confirms the ongoing strategy to strengthen not only the identity of the channels but also how they complement each other.
The new season will see France Télévisions pour €420 million (20 %) of its revenues into French audiovisual creation, which includes drama, documentary, animation. This compares with €365 million for the same period a year ago. Confirming its multi-screens strategy, FTV will kick off its news platform in November while a VOD Platform is expected for 2101 year.
The grid costs are on an upward trajectory with €810 million going to France 2; €820 million to France 3 and its regional network; €45 million to DTT channel France 4; €145 million to France 5; €28 million to France Ô.