Louise Duffy ©RapidTVNews | 05-09-2011

LG Electronics has big plans for its 3D televisions as it aims to raise its market share for the devices fivefold this year by pushing its technology for lightweight, battery-free glasses.

According to Lee Kwan-sup, head of marketing for LG’s home entertainment unit, the company will probably reach 20% of the market for the devices by the end of this year, up from 4% at the beginning of the year.

The South Korean company aims to pass Samsung Electronics to become the world’s top seller of 3D televisions next year.

LG said around 70% of its new TVs will be equipped with 3D features by next year. It also plans to launch new TVs using organic LED technology starting next year.

“If we make a strong push into this newly developing premium segment, we can set a trend and establish an image as an innovator,” Lee said.

“This is a fortuitous cycle for us, and that’s why we’re really focusing on this 3D technology.”