KidsCo has appointed Lisa Wakefield its EMEA marketing manager.

In her new role, she will be tasked with consumer and affiliate marketing, as well as PR activity across EMEA, to drive and strengthen the KidsCo brand across the region.

Wakefield has joined KidsCo from Fox Internationalís BabyTV channel, where she was a sales and marketing manager.

She has over seven years media experience and helped to launch and develop several internationally recognised youth brands including Nickelodeon and MTV.