Joseph O'Halloran ©RapidTVNews | 07-09-2011

New research has revealed the huge importance accorded to recorded TV programmes in Western European multi-device homes, being more popular than even live TV.

The Parks Associates Connected Consumer in Europe report showed that when given a choice of new TV features, nearly half (47%) of broadband households in Western Europe's largest countries as a whoile selected viewing recorded programs on any Internet-connected device as one of their top three features

This is made more impressive given that the other options included live TV, 3DTV, online video access, and multi-screen services. Indeed only 30% selected live TV as one of their top preferences.

In addition, there was a marked preference, consistent across all countries surveyed, for viewing recorded content on a computer, tablet, smartphone, or other Internet-connected device was.

Of the Western European countries surveyed, the greatest difference in was found among French households, with 51% selecting recorded content versus 30% picking live TV. Consumers in the UK value both multi-screen services, with 48% choosing recorded TV and 36% selecting live TV. Multi-screen services overall are the least popular in German homes.
"Multi-screen access to live TV programming is available across Europe, but consumers want access to their recorded content," commented Brett Sappington, Director, Research, Parks Associates. "Consumers use PVRs to record their favourite shows, effectively creating a personalised TV playlist, and they value unfettered access to this programming.”