Joseph O'Halloran ©RapidTVNews | 07-09-2011
As it passes the benchmark of selling two million units, Freesat is claiming to have far exceeded original sales projections taking gross retail sales to nearly £1 billion since launch in 2008.
Claiming to be the fastest-growing TV platform in the UK, the free satellite service says that in 2011 a record 47% of its customers have come from households formerly using the Sky DTH service. In all Freesat added 88,000 new homes in Q2 2011, more than double Sky’s net additions of .40,000 in the same period.
Just like its pay-TV equivalent, HD has been a resounding success for Freesat with 82% of Freesat retail sales are High Definition boxes /TVs.
The company attributes the company’s success to the commitment to offering customers what they really want to watch, subscription-free and without any additional charges for channels or services that they don’t want.
Said Freesat’s Managing Director, Emma Scott: “We launched three years ago and in that short time have quickly established ourselves as a real challenger and genuine alternative to pay-TV. With five HD channels, access to the BBC and ITV Players, as well as Freesat+ all available subscription- free, we’re giving customers a high quality service without a high price.