Rebecca Hawkes ©RapidTVNews | 07-09-2011

The animated TV shows Bananas in Pyjamas, Jelly Jamm, Baby Looney Tunes and Gerald McBoing Boing are now ready to entertain toddlers across the Arab world, following the launch of Turner Broadcasting’s pre-school channel Cartoonito.
Broadcast as a branded block on Cartoon Network Arabia, Cartoonito is now available free to air across the Middle East and North Africavia the Nilesat and Arabsat satellites. Its popular characters will join Cartoon Network’s internationally produced stalwarts, such as Powderpuff Girls, as well as locally produced Arabic animations such as Rubicon’s Ben and Izzy, and Lammtara’s Freej and Skatoony.

“Cartoon Network Arabia will be celebrating its one year anniversary this October and its success has been from the strength of great content and phenomenal brands such as Ben 10, Adventure Time, Generator Rex and Smurfs, and of course due to the support from our business partners, affiliates, suppliers and retailers that we have been able work with,” said Alan Musa, vice president and general manager, Middle East and Africa.

“This September also sees the launch of Cartoonito…which has allowed us to highlight great pre-school brands including Bananas in Pyjama’s and Jelly Jamm and see these added to our key franchise and licensing offerings,” he added.

Cartoonito – which launched in MENA on 4 September - is aimed at three to six year olds, before they begin enjoying the shows on Boomerang and Cartoon Network for older children.

The block is spearheaded by the flagship Bananas in Pyjamas, produced by Southern Star Entertainment / Southern Star Singapore (part of Endemol) in association with the Australian Broadcasting Corporation, and the new 3D animated comedy series, Jelly Jamm – co-produced by Spain’s Vodka Capital, 737 Shaker and RTVE.

Cartoonito launched in the UK in 2007, where it has since become the UK’s most widely distributed pay-TV pre-school channel. This September will also see its launch in Turkey and a number of other European countries, increasing the brand’s distribution to 125 million homes in 112 territories.