Pascale Paoli-Lebailly ©RapidTVNews | 08-09-2011

TF1’s free and pay-TV on-demand multi-device programming offer has been gathered under one unique brand MYTF1.

Doing so, TF1’s ambition is to propose French audiences to get a homogeneous TV experience whether it is through IPTV, PC, smartphones or tablets. MYTF1 brand then unites several services including free catch-up TV offer, that gives access to more than 80 hours in the 7 days after live broadcast, and bonus video offer made of exclusive and additional contents linked to TF1 productions.

The pay-TV VOD service TF1Vision also takes up a new name as MYTF1VoD. It integrates a catalogue made of 6,000 hours as well as social VOD experiences.

Portal MYTF1 also adds experiences of enriched live broadcasts with access to key moments, interactivity, quiz, live feed on Facebook and simultaneous games. Viewers can stay connected to the TV programme while exchanging with friends in real time.

“MYTF1 will be TF1 on-demand service, available on all platforms and connected devices. As a leader into premium online video, TF1 had to clear up its offer to make it more readable and attractive to a large audience,” Deputy MD in charge of diversification Régis Ravanas commented.