Rebecca Hawkes ©RapidTVNews | 08-09-2011

A new invitation to tender has been issued after web and mobile streaming rights for the next 30 months of Indian cricket rights failed to reach the reserve price set by the Board of Control for Cricket in India (BCCI), according to a local report.

The tender, which opened on Wednesday morning (7 September), had a base price set at INR 3 crore per match. However the sole bid to acquire the BCCI’s rights to provide live streaming of India’s matches via domestic internet and mobile devices reportedly came in under INR 2 crore per match.

The package up for grabs comprises 17 Test matches, 29 one day internationals, and two Twenty20 international fixtures, and includes the planned series with Pakistan and matches with England and Australia. The matches will be played in India between October 2011 and March 2014.

The BCCI had hoped to reap INR 240 crore from this rights sale. However, given the failure of the initial attempt, BCCI will now issue a new invitation for tenders with the base price reduced to INR 2 core, according DNA.

The Indian TV, internet and mobile rights for BCCI matches were previously held by Nimbus, which reportedly paid US$612 million for the lot in 2006. Then, last year, the TV broadcast rights for India’s home matches were separated from the multiplatform bundle and priced individually at INR 26 crore per match.