Editor ©RapidTVNews | 08-09-2011

French digital TV solutions provider httv has joined forces with conditional access module (CAM) manufacturer Chinese State Micro Technology Corporation (SMiT) for hybrid technologies based on the HbbTV standard.

The fruits of the partnership, known as the httvBox will be an embedded software solution for connected TVs and set top boxes (STBs) available for all TV distribution platforms. These include broadcast such as DVB-T/T2/ S/S2, C front-ends; to IPTV and over the top (OTT) and hybrids.

There seem compelling reasons for the companies to team up in this way, especially in France. A recent survey from ABI Research suggested that HbbTV is having an impact on consumers' penchant for connected TVs. The analyst HbbTV as an open ecosystem, ensuring a wide community of developers and an existing portfolio of applications deployed on HbbTV compliant STBs and connected TVs.

The httvBox will be available on SMIT STB products based on ST microelectronics system on Chip (SoC) technology. It supports a range of non-linear TV services such as push-VOD, catch-up TV and enhanced EPG, PVR features, social networking and other interactive TV applications.

Commented Jean-Christophe Jubin, httv’s marketing and sales director: “With SMiT STB powered by the httvBox solution, we can offer the hybrid market a platform with advanced functionalities at a very competitive price. By using the HbbTV standard for interactivity, we can offer our customers the guarantee of benefiting from an existing community of application developers.”