Joseph O'Halloran ©RapidTVNews | 08-09-2011

BBC Worldwide has joined forces with Sony DADC to implement and operate a unified global asset management and distribution platform.

Sony’s DADC division provides digital supply chain services for the media and entertainment industries. The new platform is designed to enable more efficient processes for BBC Worldwide to deliver programmes to global markets quickly while meeting increasingly complex requirements to support new business models, formats, and consumer devices.

The move is just the latest in a series of expansion deals that BBC Worldwide has signed in the recent past and Sony joins Apple (iTunes), Netflix, Amazon, LOVEFiLM, (China), Yota (Russia) and Videx (Japan). BBC Worldwide says that in order to maintain this growth and capitalise fully on opportunities around the globe, it needs a new distribution platform designed to expedite the worldwide delivery of content in a digital world.

"At BBC Worldwide, volumes of content are rising quickly—from a current level of 74,000 hours per year of programming licensed across all platforms — and time to market is rapidly shrinking," explained Abigail Hughes, SVP, Sales Operations and Digital Distribution, BBC Worldwide. "To maintain optimal business performance, we want to deliver more content to all of our partners faster."

Sony DADC will provide a set of services that will enable the company to exchange content, optimise shared workflows, and interact with strategic partners, vendors, post-production companies, and distributors. The platform is also designed to provide visibility into global business to understand the goals and deliverables for each market and territory.

Said Trey Bradley, EVP, Video Supply Chain Services, Sony DADC: " [We will] provides BBC Worldwide the ability to benefit from a true global digital supply chain platform that will standardise their inventory, provide real-time management of their fulfilment, and support their impressive growth across all new opportunities."