Editor ©RapidTVNews | 09-09-2011

Leading Danish pay-TV operator Stofa has chosen Irdeto and Neotion to protect and deliver its Zaptor offering directly to TVs without requiring a set-top box.

The service is claimed to be a first for the pay-TV market using Irdeto Cloaked Conditional Access (CA) and Neotion's Advanced CI Plus Module to deliver the operator’s broadcast TV, video on demand (VOD) and catch-up TV content to consumers using a single solution that it says is more convenient and costs less than a traditional set-top box (STB) solution.

Explained Thomas Helbo, IP Operations and Development Manager at Stofa: “Together, [our partners] are enabling us to deliver new interactive ways of consuming television that meet our customers’ viewing needs, while helping us to capitalise on a huge market opportunity and create real competitive advantage.”

Stofa’s in-house development team used the Irdeto and Neotion end to end solution to enable the delivery of value added services. In addition it paved the way for greater control of the user interface – something that Stofa says was previously impossible with its current smart card solution. There was also the huge business benefit of reducing the costs associated with smart card replacements following security threats as well as the complexity of handling the smart card.

Inge Hřjmark, Purchasing Manager at Stofa also identified key user benefits. “We are seeing consumers increasingly enjoying interactive services and are delighted to offer a solution which can be inserted into integrated digital TVs. Strategic alliances with suppliers are a vital contribution to developing and commercialising new competencies,” he added.