Editor ©RapidTVNews | 09-09-2011

SES has unveiled a rebranding exercise that will be central to a push for growth, creating what it calls a homogeneous global presence.

The leading satellite operator has also made significant investments to grow its satellite fleet and its business, with ten spacecraft to be launched between now and the end of 2014. This will see SES increase its global fleet capacity by 23% compared with a year ago.

“When we implemented a streamlined management structure back in May, we laid the basis for the execution of our ambitious global goals and our growth strategy,” explained Romain Bausch, President and CEO of SES.

“Our new corporate design will support our efforts to grow our business and develop a single customer interface, further intensifying customer proximity and our links to industry. The new SES structure and appearance represent a next logical step in the development of our company as a leading and innovative satellite operator.”

Currently the DTH provider carries 43 DTH platforms and transmits more than 5,900 TV and radio channels around the world, over 1,000 in HD, reaching 245 million households. Around 85% of the new satellite capacity that SES is launching through 2014 will be dedicated to Latin America, Africa, Middle East, the Asia/ Pacific region and India.

In terms of other key territories going forward, Germany was identified as of increasing importance after analogue switch off with prospective new HD projects with Deutsche Telecom. In northern America, SES plans a 17-satellite expansion, with particular focus on Dish Network in both the US and Mexico.