Louise Duffy ©RapidTVNews | 09-09-2011

Endavo Media has delivered Etisalat's OTT service on LG Smart devices, under an expanded licence agreement with Etisalat for Endavo's integrated OTT platform and managed services.

Etisalat has launched its eLife OnWeb consumer video service in the UAE, and will soon roll out OTT services in a number of its 17 subsidiaries throughout the Middle East and North Africa (MENA).

Endavo's OTT Video Services Platform powers the leading MENA telco's OnWeb consumer video service for LG's Smart TVs and Smart TV Upgraders, as well as other planned roll-outs on iPad, iPhone, web portals, set-top boxes, and Android mobile phones and tablets. Additionally, Endavo provides Etisalat access to a growing portfolio of HD and 3D syndicated programming as part of its content services offering.

Paul Hamm, Endavo president and CEO, said: “We've successfully pulled everything together and delivered for Etisalat, and now we're making it available to operators seeking a complete solution. The expansion of our agreement with Etisalat, to include a comprehensive platform, content and managed services, provides us with the framework for expanding into new territories with a complete 'Telco OTT' product. We are also providing Etisalat with an increased level of business development and professional services.''

An OTT video services platform provider, Endavo enables quality delivery of enhanced video services for telecommunications companies and planet-wide syndication for content producers and broadcasters. Endavo's Platform as a Service (PaaS) solution provides acquisition, management, monetisation and multi-screen distribution of digital media, including live and on-demand video, audio and pictures.