07.31 Europe/London, September 9, 2011 By Robert Briel

IBC 2011 – AMSTERDAM. SES has announced that it has signed a long term agreement with the Georgian mobile and telecommunication company MagtiCom for several transponders at its 31.5 degrees East orbital position.

MagtiCom will use the capacity to launch Georgia’s first domestic direct-to-home (DTH) television platform. The operator will broadcast in DVB-S2 standard and MPEG-4 encoding.

MagtiCom will launch a pay-TV bouquet for the Georgian market, offering local and international SD and HD channels starting from January 1, 2012.

The footprint from 31.5 degrees East orbital position covers the whole territory of Georgia with a powerful signal, allowing for direct-to-home reception with dishes sized at 60 cm. SES already provides a variety of services from this orbital position, ranging from the transmission of television channels in standard and high definition and the contribution of television and radio channels to cable and terrestrial networks, as well as data and voice services.

Ferdinand Kayser, chief commercial officer at SES, said in a statement: “The launch of MagitCom’s DTH platform once again demonstrates the ability of SES to help new market entrants to succeed. SES stands for an excellent knowledge of the television market. Its fleet of 47 satellites today carries 43 direct-to-home platforms worldwide. This tremendous track record, coupled with the highest technical standards and the ambition to help its customers grow their businesses, makes SES and ideal partner for broadcasters worldwide. We look forward to the launch of the new platform – adding an exciting new programme choice to the TV offer in the region.”

David Lee, general director of Magticom added: “Together with SES we will accelerate the digitalization in Georgia. With the excellent satellite fleet and technical know-how of our partner, we will provide Georgian TV-viewers with the highest quality of digital television services. Moreover, the launch of this DTH platform represents a unique opportunity and a major step forward for the region, as it will allow Georgian TV viewers for the first time to receive a Georgian pay-TV offer from satellite.”