Robin Hague ©RapidTVNews | 10-09-2011

Video in 8K quality, screened on televisions, but also available on phones, tablet computers and anything else the consumer fancies, wherever they are, all governed by perfect metadata and stored in the cloud. That'll be some content, some screens, some cloud.

This Bourne Ultimatum view of the television future emerged from the first of NDS's series of discussion-led perspectives on broadcasting, on-stand at IBC 2011.

In a meeting of minds between Nick Thexton, NDS senior vice-president R&D new initiatives and Bo Olofsson, BSkyB director of product research, the future that emerged is one that will have to be a lot more sophisticated than now but any new technology will have to pay.

Both agreed when you're watching TV you want to watch TV and Nick Thexton points out anything new will have to pass the laziness test. "If they haven't got content in tens of seconds, they'll go back to watching the way they were before.

“We must make the television experience fantastic,” he says and that includes 4K video quality, let alone 8K. People will continue to watch TV on wall-mounted 40 or 50 inch screens, but their homes will feature other screens for social networking and the like. Some of those screens may even be on the same walls.

"Systems are taking baby steps at the moment, but we'll see a lot more sophistication in developing choice," he says.

Part of that sophistication will have to be better metadata.

"Metadata is a very important driver for the future, driving the connections," between consumer and devices.

For Oloffson, there is an industry that thinks very differently from its audiences. “It has to get better at providing audiences with what they want,” he says. Even if that means holding back on some technological advances because there’s no demand.

“It’s going to be a very big financial challenge to make the new technology available and only if it sells,” he believes. If there’s no workable business model behind it, some cool technology won’t make it off the drawing board.

3D is one of those technologies around which much debate persists in circling and both men agree the three dimensional future is going to be event-led, even if that event is sometimes darts.

"Movies have been the battering ram for 3D, but events will lead the way" according to Thexton.

"Have you seen darts in 3D?," asks Oloffson. "It works very well."