Pascale Paoli-Lebailly ©RapidTVNews | 10-09-2011

French media group Trace, dedicated to urban music and sport celebrities programming, has signed a five-year contract for capacity and uplinking services on the Eurobird 9A satellite.

The new deal gives Trace a footprint to broadcast across Europe and the Middle East its three high definition thematic networks, Trace Urban HD, Trace Tropical HD and the recently-launched Trace Sports HD. As part of the agreement with Eutelsat, its Skylogic affiliate is uplinking the three channels from its teleport in Turin (Italy).

Satellite delivery of the three channels via Eurobird 9A will enable Trace to reach multiple European and Middle East cable, DSL, mobile and DTH platforms. Last month, Eutelsat KabelKiosk digital cable platform thus enriched its HD portfolio of channels with Trace’s HD content.

"By October this year, Trace will have a total of nine channel feeds broadcasting via Eutelsat satellites to a vast audience across Europe, the Middle East and Africa. Over 90% of our channel content is already in native HD and this new agreement will help us to significantly enhance viewer experience,” said Olivier Laouchez, Founder & CEO of Trace.