Editor ©RapidTVNews | 12-09-2011

EuMediaNet has taken advantage of IBC to launch a new solution, PRISMA Content Hub, for single-sourced, content publishing to multiple screens.

The PRISMA Content Hub is claimed to be a ‘unique’ interactive content delivery platform that supports multiple acquisition sources and formats, allowing editors to curate, to edit, to contextualise and to enrich interactive content.

Using a metadata model and dynamic distribution rule set, the platform delivers interactive content to outdoor LED screens, DOOH networks, indoor displays and IPTV platforms. It also supports a number of mobile platforms such as the iPhone and devices supporting the Android operating system.

Published content can include a mix of branded content and non-branded content such as news (including local/hyper-local sources), interactive games, polls and other video content.

Commented Lucas Vroemen, managing director of EuMediaNet: “Our focus is very much on what is actually shown on digital screens and how to make content relevant and engaging … EuMediaNet offers plug-and-play deployment of screens, including aggregation, editing and programming of content for its customers to market, sell to or just communicate with their target audience on location and/or on other locations in EuMediaNet’s network.”