Rebecca Hawkes ©RapidTVNews | 12-09-2011
Rights to the Australian Open have been acquired by South African based pay-TV platform SuperSport, which will broadcast the golf tournament live via satellite across sub-Saharan Africa.
World Sport Group is managing television distribution for the event, in Sydneyon 10-13 November, and has licensed SuperSport to broadcast up to 20 hours of the event across its TV, internet and mobile platforms in 48 territories.
“SuperSport is thrilled to be broadcasting the Australian Open as it showcases a top-quality field at a world-class venue. Australia has some of the top young golfers in the world, and they are sure to challenge the big names already confirmed for the event, said Brandon Foot, head of acquisitions at SuperSport International.”
Australian golfer Geoff Ogilvy will be defending his title at this year’s tournament, which will also see Tiger Woods, Dustin Johnson, Adam Scott, Fred Couples, Greg Norman, and Jason Day take to the fairways.
“This is the perfect addition to our already excellent November golf offering for our viewers across the whole of Africa, ensuring they won’t miss a moment of the top golf from all corners of the globe,” Mr Foot added.
The Australian Open will also be available to TV audiences across Asia on ESPN Star Sports, in Australia on Channel Ten’s One HD free-to-air sports channel, in Europe on Bloomberg Television, and in North America on One World Sports. SBS in Korea and Jupiter Golf Channel in Japan will also broadcast the sporting event.