Rebecca Hawkes ©RapidTVNews | 12-09-2011
Cricket South Africa (CSA) has announced a broadcasting rights bonanza worth 1.5 billion rand (US$202 million) after striking exclusive eight year deals for the Proteas’ home matches abroad with Zee-controlled Taj Television and Willow TV International.
Exclusive TV rights to South Africa’s cricket seasons from 2012/13 to 2019/20 have been bought by Taj for Asia and the Middle East, and by Willow for the United States, Canada and Mexico.
This is the biggest deal that CSA has ever concluded and probably one of the biggest in the history of SA sport,” said Gerald Majola, chief executive, Cricket South Africa.
“At a time of great global uncertainty as far as the world economy is concerned, it is very exciting for CSA to note that one of its major income streams is guaranteed over a long period of time,’ he added. “Furthermore it provides a wonderful foundation from which CSA can further develop the game of cricket in this country and make it even more accessible to all South Africans.”
The deal with Taj Television, which runs the Ten Sports channels, extends the existing partnership between broadcaster and cricket board. The Dubai-based broadcaster has reportedly paid $180 million to broadcast the South African cricket season across Asia and the Middle East, up from the $75 million it paid for the preceding four years.
“Taj Television is privileged to continue its association with Cricket South Africa,” said Atul Pande, chief executive, Taj Television.
“Through our television channels – Ten Cricket and Ten Sports – our website and our various wireless platform initiatives, we are confident of taking the rights of Cricket South Africa to new heights by working along with the various partners and are committed to set new benchmarks in broadcasting and distribution.”