Editor ©RapidTVNews | 11-09-2011

Deluxe and Cinegy have announced a strategic collaboration which will see the launch of MediaCloud, a new services business that will offer new cloud-based broadcast platforms.

Using a managed service model, MediaCloud will set out to provide and manage a new generation of media services which will deliver transformational benefits to media companies.

In addition to offering what the two companies claim are improved workflow efficiencies and time to market, MediaCloud will be marketed as delivering improved controls, resilience and business tools to enable greater revenues to be exploited from media assets. It will also enable collaboration across media businesses, both within and outside an organisation, so that stakeholders can work within a controlled, managed environment.

As part of the arrangement, Cinegy will offer its existing IT technology and leading-edge software transcoding tools to optimise the technology into a scalable cloud-based content management platform.

“Cinegy is a committed software developer of collaborative, robust, scalable digital media and broadcast workflow tools. The strategic fit of Deluxe’s world-leading media services provision, with proven expertise in the digital media supply chain, means that Cinegy can leverage this global footprint with our established technology,” explained Daniella Weigner, managing director of Cinegy.