Editor ©RapidTVNews | 14-09-2011

Even though seems that the cable TV industry is in decline, new research has revealed a tough inner core and an industry.

According to the Benchmarking Cable MSO Financial Statistics report from SNL, US MSOs continued to produce higher per-sub revenues and strong overall financial results primarily through a mix of bundled and advanced sub growth and price rate increases.

And, moreover, they have done this in the face of growing competitive and macroeconomic pressures on subscriber growth, especially from over the top (OTT) services such as Hulu and Netflix.

Across the seven MSOs featured in the research—that is Cablevison, Charter, Comcast, Insight, Mediacom, Suddenlink and Time Warner Cable— SNL found that revenues have risen at an annual growth rate of 7.3% from $53.57 billion in 2006 to $70.95 billion in 2010, and operating cash flow has risen 8.3% annually from $20.19 billion in 2006 to $27.78 billion in 2010.

In terms of specific players, Comcast and Time Warner Cable made particular inroad reported considerably strong performances $35.8 billion and $18.8 billion in revenue for the year respectively. The figures also show that 2010 marked the first time that all the MSOs were free cash flow positive.

SNL noted that due to strong operating cash flow results, margins have held steady in the upper 30% range, but the pressure has increased due to rising programming expenses — both cable network and retransmission costs.