Jörn Krieger ©RapidTVNews | 14-09-2011
While many of the HDTV markets in Western Europe are relatively mature, surveys compiled by ABI Research suggest that Germany still has plenty of room for growth.
Of the 1,000 German respondents, only 38% claimed to own at least one HD TV set, a penetration rate significantly lower than in France and the UK.
Among the HD households, Samsung TV sets captured the highest share at 27%, with Philips following at 22%. Considering the relatively large viewer bases of analogue cable and free-to-air standard-definition DTH satellite television, it is likely for the demand for HD TV sets to take longer to develop, according to ABI Research's digital home senior analyst Michael Inouye.
The silver lining to the HDTV market thus far, however, is connected TV sets. 13% of German respondents with a home network claimed to have a TV set directly connected to the internet, a penetration rate which matched the UK.
"Further evidence of German consumers' penchant for connected consumer electronics devices has been the relative success and traction of HbbTV in Germany," said ABI Research's digital home practice director Jason Blackwell.
Samsung and Philips have worked diligently to develop their internet-capable platforms. Considering the interest among German consumers in connected features, this strategy likely contributed to bolstering each company's market share in 2010.