10.33 Europe/London, September 14, 2011 By Julian Clover

Red Bee Media is to supply TV and listings metadata for Saorview, Ireland’s free-to-air digital TV service.

As part of the deal, Red Bee Media will create and deliver the electronic programme guide for the RTE-backed platform.

“Helping consumers to discover content in an increasingly crowded marketplace has never been more important for clients looking to monetise their content across platforms,” said David Padmore, director, access and editorial at Red Bee Media. “Content discovery technology lies at the core of our business, which we recently enhanced through our acquisition of software company TV Genius. The addition of Ireland’s first digital terrestrial platform as a client continues our growth in this sector under a holistic content discovery proposition”.

Red Bee Media has provided EPG services to RTÉ for the past decade, delivering metadata to all platforms and publishers in the Republic of Ireland. Red Bee Media also provides all TV listings for the RTÉ Guide, Ireland’s best-selling TV magazine.