Editor ©RapidTVNews | 19-09-2011
Research in Motion (RIM) has embarked upon a strategy to breathe new life into its PlayBook tablet which despite being predicted to take on the iPad and Android devices is actually slipping backwards.
As part of generally disappointing second quarter results, described by the firm with some understatement as non-stellar, the supplier of the once mighty BlackBerry announced that PlayBook shipments fell to 200,00 units in the second quarter of the financial year, compared to half a million in the previous quarter.
Such performance pales into almost insignificance when compared to Android and iPad shipments over the corresponding time period. Indeed, in presenting the quarterly results RIM described the current PlayBook performance as unit volume below expectations
In an attempt to open a new chapter for the PlayBook, especially in TV applications, RIM is to launch new programs designed to drive consumer sell-through. This will see major feature upgrades in the coming months including the launch of PlayBook 2.0 software and a BlackBerry Video store containing 10,000 movies, TV shows to buy, rent, same‐day release as DVD and HDMI output to a TV. In addition, and in a nod to just how well the platform has picked up video applications, the new device will include an Android App player.