medialive! set for October
by Chris Newbould on Sep 19, 2011

Turret Media has announced the programme for medialive!, set to take place from 18 to 19 October 2011, at Park Rotana, in Abu Dhabi.

medialive! will address the opportunities and challenges presented by the Middle East’s ever-changing media landscape and provide in-depth knowledge on mediums that will define the next wave of industry growth.

The programme features the Media Business Conference, the Government Summit as well as a series of free-to-attend sessions including Spotlight Talks and Creative and Design Masterclasses.

The two day line-up will feature more than 50 speakers and over 20 focused sessions exploring next generation content creation across multiple platforms and user environments, and managing a mix of monetization models.

Media professionals from the private and government sector now have the opportunity to hear from the industry's best and brightest. Influential players from the region and around the world confirmed to participate include: Discovery Communications, BBC Worldwide, European Broadcasting Union, Yahoo! Middle East, MBC Group, Dubai Media Inc, Google Middle East & North Africa, Etisalat, Ericsson, Filmworks, Nokia Siemens Networks and Abu Dhabi Media.

Chris Fountain, Managing Director at Turret Media – organiser of the event said, “The pan-Arab media industry is growing faster than that of any other region, at about 19 percent per year, with both online and offline channels expanding and even feeding off one another. To maximize their profile, revenue and profitability, media businesses need to optimize the impact of targeted content creation and digital connectivity while indentifying the latest consumer trends and major media innovations.”