Jörn Krieger ©RapidTVNews | 20-09-2011
Germany's local TV broadcasters want to reach TV households which haven't signed up for a cable subscription in future.
The distribution of the channels through hybrid TV solutions and online platforms will be a key to increase their audience and profitability, Hans Hege, director of Berlin-based media authority MABB, said at a recent local TV conference in Linstow near Rostock.
Through the internet connection of hybrid TV sets and set-top-boxes the channels will be able to make their way to the TV screens of viewers which, for example, receive television via satellite or DTT, but aren't hooked up to cable. Cable networks are currently the main distribution platform for local TV broadcasters in Germany, in particular in the Eastern federal states.
The local media authorities of Berlin-Brandenburg and Mecklenburg-Vorpommern plan a joint technical project to enable the distribution of local TV channels through a central server onto all transmission infrastructures. As the first step, the channels will be made available in digital on cable networks in addition to their current analogue carriage.
Next year, the central server can be used to feed the channels to internet platforms, hybrid TV devices and mobile apps besides cable networks.