Editor ©RapidTVNews | 20-09-2011

In what it calls a T-commerce first, US communications provider SureWest Communications has upgraded its video-on-demand (VOD) service to access leading content from Warner Bros.
Specifically, SureWest has Introduced SeaChange's Watch & Buy Application T-commerce applications as well as deploying VODlink 5.0, the latest generation of the VOD firm’s software applications platform.

Watch & Buy includes a set-top application, user interface customisation, and fully managed back-end order fulfilment. A DVD symbol appearing next to select titles in an operator's VOD library alerts subscribers that the title is also available for purchase as a DVD or download. Subscribers may be presented with the opportunity to order DVDs in different formats such as Blu-ay.

With its new platform, SureWest subscribers will be able to purchase, for home delivery, DVD and Blu-ray Disc versions of Warner Bros.' on-demand streamed movies. This will be facilitated directly through their VOD subscriber experience.

The operator has configured several first-run titles from Warner Bros. studios for disc purchase in select areas on the same day they are released for VOD viewing. Titles include Arthur, Hall Pass, Something Borrowed, Sucker Punch, Red Riding Hood and Unknown.

In addition to the Watch & Buy service, SureWest will provide subscribers with faster VOD navigation and programme launch times along with enhanced graphics capabilities for its user experience.

"SureWest is operating in an intensely competitive market…we see our upgrade to [the new platform] as a significant step in differentiating the services and experiences we can offer to current and potential subscribers," said Ken Johnson, vice president & chief technology officer, SureWest. "Being the first to deploy both VODlink 5.0 and Watch & Buy is indicative of SureWest's ability to continuously embrace new technologies and advanced services."