10.23 Europe/London, September 20, 2011 By Robert Briel

BT Vision has launched a new interactive online guide to showcase all the features and benefits of the hybrid DTT/IPTV service.

The application developed by digital marketing and technology agency LBi takes customers on a guided tour of the service led by a friendly male character.

The character has been developed using clever logic and data acquired through the questions most frequently asked of BT’s Live Person virtual assistant, ensuring that customers are directed to the right information quickly and effectively. He can even sing, dance and entertain customers asking the right questions. He also is able to answer any customer questions and showcases the features of the BT Vision box.

Nick Wong, director of online at BT Retail Consumer, said in a statement: “Our vision for BT.com is to build innovation on top of a strongly customer-focused strategy and to keep adding value to the overall online experience. The work we’ve done with LBi to produce this rich demo matches a data-driven approach with a fun, interactive character who we hope will make learning about BT Vision simple and enjoyable for our customers.”

Iain Preston, client partner at LBi, added: “BT has always been mindful of how the technical nature of its products can be presented in ways which everyone can understand. The launch of the interactive demo is a beautiful addition to BT.com, which LBi recently re-designed, taking a more content led strategy to give people a much richer and more engaging experience with the brand.”