OSN launches new brand identity 'Just Imagine' to reflect its positon as imaginative entertainment network in Middle East

OSN unveiled its new brand identity under the banner of 'Just Imagine' following the merger of Orbit and Showtime in 2009. The new brand reflects the network's position as the most imaginative, ambitious and proactive broadcaster across the Middle East and Africa that believes in adding real value for its customers by bringing them the best content ahead of all other free to air or pay TV channels in the region.

The network has set the standard for regional broadcasting with the breadth and depth of its premium content and has delivered an impressive array of innovative firsts to enhance the viewer experience, including the introduction of High Definition (HD) and 3D television, On-Demand and PVR (Personal Video Recording) technology.

David Butorac, CEO of OSN, said, "Redefining the OSN brand builds upon our reputation in the region for offering the very best of entertainment and bringing customers a whole new viewing experience."

"The OSN brand delivers a compelling mix of imaginative premium content and innovative technology that has engaged viewers and established the network as the regional leader," he added.

The network has rapidly expanded its line-up which now comprises 90 channels inclusive of 17 high definition channels offering the widest variety of premium content. This has seen OSN significantly increase sales in 2011 with customers attracted by the very best in movies, series, sports, documentaries and children's programming.

Hamad Malik, Chief Marketing Officer, commented, "Our success is founded on the principle of giving our viewers the ultimate experience and that means delivering premium content through the most technically advanced network."

"The clean, vibrant look and feel of the OSN brand is reflected in the network's values of being bold and confident. It also unifies the network across its multimedia platforms of on-air, online, mobile and in-print, giving advertising and sponsorship partners multiple touchpoints across the portfolio to interact and engage with our customers," he added.

Next month the network will launch a brand new Arabic channel packed with exclusive programming and fresh and edgy OSN original productions.