Juan Pablo Conti ©RapidTVNews | 21-09-2011

Global Village Telecom (GVT), the Brazilian telco acquired by Vivendi in 2009, has announced it will be launching its inaugural pay-TV services in October.

The company, which offers fixed telephony and broadband in 17 Brazilian states and the national capital, has built a TV network that combines – for the first time in the country – hybrid DTH and IPTV technologies. While the satellite platform will be used to distribute linear TV channels, the IP infrastructure will be used to carry those services that require an agile return channel, such as), social networking and other interactive applications.

Knowing all too well that it will face stiff competition from established and new cable, DTH and digital terrestrial operators, GVT has come up with a series of aggressive channel lineups. The telco’s boldest move in that respect has been the inclusion of HD channels in all of its TV packages, including the basic bouquet (called Super HD, which will retail for 60 Reais, or about £22 per month).

Both the latter and the two other, more sophisticated bouquets (Ultra HD and Ultimate HD) will also offer OTT video content.

“By breaking the paradigms of the existing pay-TV business, we will trigger a market transformation,” said GVT president Amos Genish. “Besides turning our proposition more attractive for our customers, it will reinvigorate the growth path for the next few years.”

To help launch its pay-TV service, the company’s total investment will reach 650 million Reais (£242 million) by the end of 2012.