Editor ©RapidTVNews | 22-09-2011

Despite impressive growth by telcos in driving their pay-TV business, cablecos are flexing their built-in technological advantages to repeal their rivals.

According to TeleGeography’s GlobalComms pay-TV research, telcos are hitting their fixed broadband customer base to gain a piece of the pay-TV market and the analyst predicts the number of IPTV subscribers worldwide to exceed 50 million by the end of Q2 2011.

Yet tempering their telcos' performance is the fact that their rivals in the cable TV sector can now claim over double this number with over 100 million broadband subscribers on their networks.

“Cablecos’ broadband and voice subscriber wins at the expense of telcos far outnumber their pay-TV subscriber losses due to IPTV, and ARPUs for both broadband and voice are more than double that of IPTV," revealed TeleGeography’s John Dinsdale. “There are differences by region, but globally, cablecos’ expansion into telecoms markets has had a transformational impact on their growth and financial performance, while the impact of IPTV for telcos has been only marginal.”