Michelle Clancy ©RapidTVNews | 22-09-2011

Embracing the growing popularity of sports content when it comes to digital multiplatform distribution, video search firm blinkx has announced partnerships with Pro Football Weekly and CineSport, just in time for week three of the NFL season.

The service gives blinkx users access to video highlights of the games they missed and coverage of the home teams they root for. From in-depth NFL analysis to breaking news from the wide world of sports, "every day can be Sunday," the company said.

Leveraging its AdHoc platform, blinkx will also place contextually relevant advertising against the videos and share resulting advertising revenue with the partners.

Pro Football Weekly offers NFL news, insider commentary, injury reports, transactions, power rankings, player statistics, team statistics, picks, rumors and fantasy football advice. "Since 1967, Pro Football Weekly has been bringing the best and most up to date coverage in the NFL to its audience," said Hub Arkush, PFW Publisher and Editor. "By partnering with the world's largest video search engine, we are able to extend our reach online and deliver our coverage to blinkx users and sports fans around the world."

CineSport, meanwhile, is a daily local sports video platform that produces and distributes a variety of premium sports content for users as a turnkey solution, and offers sports highlights online and on-demand.

"Sports videos are always in high demand on blinkx, especially now as the new NFL season is upon us and MLB playoffs are around the corner," said Julia Blystone, CMO of blinkx. "We are pleased to provide blinkx users anywhere with the sports action they crave and high-quality coverage and content for the teams they are most passionate about."

blinkx has more than 720 partners and indexed over 35 million hours of video and audio content to date.