Michelle Clancy ©RapidTVNews | 22-09-2011
Starz may be a thorn in its side, but Netflix is inking new content deals. Netflix and Discovery Communications have announced two-year non-exclusive licensing agreement.
For its part, Discovery stressed that it doesn't feel that embracing Netflix will cause issues with its cable, IPTV and satellite partners. In fact, the move is "complementary," said Rebecca Glashow, senior vice president, Digital Distribution, Discovery.
"Discovery Communications has always been platform-agnostic and committed to satisfying curiosity on all consumer distribution platforms supported by a strong economic model," she noted. "We are pleased to renew this agreement with Netflix, which provides us with programming flexibility and lets loyal and potential fans catch up and discover content."
She also insinuated that the deal is really about squeezing more out of older catalogue content. "It is a terrific complement to our multi-channel video services and creates additional ways to earn value for our 25-year programming library," Glashow said.
The deal allows Netflix members to instantly watch prior-season series and specials, including an expanded selection of additional seasons of popular series from Discovery, TLC and Animal Planet, as well as Investigation Discovery, Science and Military Channel.
Discovery, the No. 1 nonfiction content provder inthe world, boasts several hit shows, including Man vs. Wild, TLC's Say Yes to the Dress and Animal Planet's River Monsters.