Editor ©RapidTVNews | 23-09-2011

Pay-TV firms have long worried about the effect of over the top (OTT) services on their business models but having such services on social media sites takes this angst one stage further. Hulu has just done this.

This is yet another coup for Hulu who just after launching in Japan has announced its millionth subscriber. As forecast in Rapid TV in the last few weeks News, the subscription OTT provier has confirmed the launch of the Hulu on Facebook app—a brand new integration with the leading social network that makes available the Hulu library of TV and films.

The experience allows uses to watch content without having to leave Facebook and also means that videos watched will be instantly shared with Facebook friends if the user chooses to.

The new offering will also show users what videos friends are watching, and enable them to start conversations with others. As they are watching a new episode, clip, or movie from Hulu on Facebook, users can leave a comment on a particular moment in within the video, and share those comments with friends on both Facebook and Hulu.

Facebook will be aggregating the stories so that users will be able to see all the likes, comments, and watches around a certain video.