09.06 Europe/London, September 23, 2011 By Julian Clover

2011 CAP winners show off their prizes

EuroSummit ’11. The winners of the fifth annual Creative Awards Program (CAP) have been announced by CTAM Europe at the EuroSummit event in Malta.

For the first time this year the awards were open to all comers, regardless of whether they held membership of the cable television marketing association. The AXN-sponsored awards have become the highlight of the annual conference

“The standard of entries this year was high, with some very eye catching and resonating campaigns and creative pieces. It’s clear from the entries that many of the cable operators and content providers face similar market challenges regardless of their geography and audience. There were similar campaigns and themes this year, which demonstrates consistent industry trends across Europe, said Carl Davies, head of global solution marketing, cable, broadband and satellite, Convergys.

The winners of the 2011 Creative Awards are as follows:

Operator Division – 34 Entries
New Brand Launches And Rebrandings
Gold: Zon – Iris By Zon Fibra
Silver: Telenet – Yelo
Bronze: Telenet – Waw Box

Repositionings And Relaunches
Gold: Virgin Media – A More Exciting Place To Live
Silver: Com Hem Ab – Big On Sports
Bronze: Get – Get Superbroadband

Customer Acquisition And Retention
Gold: Virgin Media – Speedy Broadband
Silver: UPC Broadband – Spokesperson Campaign/Imagine Your UPC World
Bronze: Ziggo – Interactive Television Campaign

Networks And Content Provider Division –
New Brand Launches & Rebrandings
Gold: Chello Central Europe – Megamax Launch Campaign
Silver: SPT Networks Central Europe – Axn 2010 Fall Campaign
Bronze: Chello Central Europe – Spektrum Rebranding Campaign

Repositionings And Relaunches
Bronze: SPT Networks Central Europe – Axn Crime Primetime Traliers

Customer Acquisition & Retention
Gold: Turner Broadcasting System Europe CEE & Benelux –
- Ben 10 – Ultimate Alien – Comic Creator
Silver: Discovery Communications Europe Ltd – Life On The Edge Month
Bronze: Chello Creative – Upc On Demand -The Oscars Promotion

Innovative Use Of Media
Gold: A+E Networks UK – History Love London
Silver: HBO Romania – Adrift (In Deriva)
Bronze: E! Entertainment – Live From The Red Carpet – Facebook App