Juan Pablo Conti ©RapidTVNews | 24-09-2011

Online video content provider Netflix has announced that its brand new Facebook integration capability will only be available to Latin American and Canadian customers.

Owing to a law passed in the US in the 1980s, which would make it illegal for a company to allow viewers to automatically share content they are watching on a social network such as Facebook, Netflix users in that country won't be given access to the app until that law is modified.

Meanwhile, both in Canada and the Latin American markets where Netflix was launched earlier this month, the OTT clients who so wish will not only be able to let their Facebook friends know what they are watching or have recently watched but also take a look at what films or TV series their virtual contacts are in turn recommending or enjoying in real time.

Interconnection between a unique user's Netflix and Facebook accounts will be optional, with the 'turn off' button always only a click away, Netflix stressed.

Officially announced two days ago during the f8 conference that the Facebook developer community organises in San Francisco, the application will be available in a matter of days.

The announcement was made almost simultaneously with Netflix's rival US-based OTT player, Hulu, confirming that its interface was being similarly integrated with Facebook.