Joseph O'Halloran ©RapidTVNews | 26-09-20

After perhaps a couple of the most challenging weeks in its history, Netflix is set to face off its critics and new competitors in a new content deal with DreamWorks Animation.

The last few weeks have been among the most challenging the over the top (OTT) video provider has faced in its short history, including a split into streaming and DVD businesses, official apology from senior executives over a hike in tariffs, the loss of Starz from its portfolio and the imminent arrival of competition from DISH Network’s Blockbuster Movie Pass.

According to reports in the Financial Times, thanks to the new deal with DreamWorks, Netflix will be able to beef up its content proposition before its contract with Starz finishes in February 2012 meaning the end of content from Warner Bros and Sony Pictures.

The DreamWorks canon includes the money machine that is Shrek, and the company’s goal is to release two CG animated feature films a year, invariably delivering huge box office. Netflix will replace HBO as the DreamWorks’s output partner when its current contract with HBO runs out in 2013. However it is envisaged that Netflix will be supplying DreamWorks before this time.