Editor ©RapidTVNews | 27-09-2011
The explosion in uptake of multiscreen content has caused a shift in the tectonic plates of content security market away from conditional access (CAS) to digital rights management (DRM) in a market that is now valued at $2.5 billion.
Indeed, according to the new ABI Research’s report, Conditional Access and Digital Rights Management for Pay TV Markets, the shift can be seen in terms of the fundamental receiving technologies used to access content.
That is to say CAS has been the principal mechanism to protect content broadcast to set-top boxes (STBs) as well as some additional content such as video on demand (VOD). In contrast, DRM is fundamental in ensuring the delivery of content to the burgeoning amount of multiscreen devices such as tablets like the iPad, smartphones and connected TVs.
Digging into the market dynamics, ABI predicts that even though there is an explosion in the use of such portable screens to access video content, there will be no such commensurate rapid growth in security technology revenues. It predicts that the worldwide market for both CAS and DRM in the pay-TV arena will grow at a modest rate from $2.2 billion in 2011 to $2.5 billion in 2016. However, the fundamental shift will be in the CAS and DRM split. At present DRM constitutes 47% of the market in 2011 but is set to grow to make up 59% by 2016.
“Traditional CAS vendors are working hard to adapt their solutions for Telco’s IPTV platforms as well as protecting content to multiple screens. NDS just announced their VideoGuard Connect solution in order to deliver DRM technologies to their CAS customers, rather than lose them to third parties. Motorola acquired SecureMedia last year for similar reasons,” said Sam Rosen, senior ABI analyst, explaining the trends.
“If Google integrates Widevine DRM with Motorola MediaCipher and markets it to operators successfully, they would have a complete and very competitive solution.”