Michelle Clancy ©RapidTVNews | 27-09-2011
Netflix has released new details on its multi-year content licencing deal with DreamWorks Animation. Netflix will be the exclusive subscription television service for first-run feature films and select television specials from the kids' powerhouse, starting with the 2013 feature films.
Netflix members will be able to watch the titles instantly in the pay TV window on multiple platforms, including television, tablet, computer and mobile phones. Users will also gain access to catalogue content like "Shrek," "Madagascar," "Kung Fu Panda" and "How to Train Your Dragon."
Netflix, still reeling from the dispute with Starz, needs as much marquee content as it can get to compete with cablecos, satellite and IPTV providers, and this deal increases the number of hit first-run films it has available in the pay TV window.
"DreamWorks Animation is one of the few family entertainment brands that really matters, said Ted Sarandos, chief content officer at Netflix. "The studio is brilliantly creative, technologically innovative and incredibly successful at making films and TV shows that delight people of all ages."
DreamWorks CEO Jeffrey Katzenberg said in a statement that the arrangement offers DreamWorks a greater degree of flexibility in how it distributes content across multiple platforms "in today's evolving digital world." The arrangement also allows the studio to squeeze more value out of its older content.