Amazon on Fire with new Kindle video tablet

Editor ©RapidTVNews | 29-09-2011

In a tour de force that will almost certainly shake up the booming market, Amazon has unveiled the Kindle Fire a $199 device set to give Apple’s iPad serious competition.
To date, the iPad has conquered all before its path despite a legion of Android based rivals and has effectively caused the premature demise of HP’s tablet and has not noticed at all the effect of the BlackBerry PlayBook. However, the Kindle Fire, one of four new devices launched by Amazon, and available from November in the US, will almost certainly be another story.

Indeed said, David McQueen, Principal Analyst at Informa Telecoms & Media: “the Fire is sure to be a highly disruptive product in the tablet market. Amazon will finally prove to the world that size doesn’t matter but value for money does, which will be a big lesson for RIM with its Playbook and for other players who have already tried to launch tablets with 7" or less. I believe this launch will mark the second phase of the market development for tablets, where product differentiation, brand competition, and price elasticity will be the main drivers. “

Featuring a dual-core processor, a vibrant touch display with 16 million colours in high resolution, and a light 14.6 ounce design, Kindle Fire offers access to video content and free storage in the Amazon Cloud, plus the Amazon Whispersync, a cloud-accelerated web browser.
It is also priced at almost half that of an unsubsidised iPad 2 but it could well be the overall package that it represents which may make the difference.
The Kindle Fire is fundamentally set for online and over the top (OTT) video. The tablet offers access to over 100,000 movies and TV shows from Amazon Instant Video, including thousands of new releases and popular TV shows, available to stream or download, purchase or rent. It also comes with one free month of Amazon Prime which gives access to unlimited, commercial-free streaming of over 11,000 movies and TV shows at no additional cost.Said Founder and CEO Jeff Bezos of the launch: “Kindle Fire brings together all of the things we've been working on at Amazon for over 15 years into a single, fully-integrated service for customers.