Digital+ rebrands as Canal+

Iñaki Ferreras ©RapidTVNews | 29-09-2011

Prisa TV’s Spanish satellite pay-TV operator Digital+ has embarked upon a rebranding process whereby henceforth it will work under the commercial brand of Canal+.
Canal+ has been the sole brand for a number of pay-TV channels within the platform but now the whole platform— initiated eight years ago a consequence of absorbing competitor Telefónica's Vía Digital and called Canal Satélite Digital— will be named this way.
The presence of the shareholders of Telefónica and Mediaset in the company has driven a push in subscriber numbers to more than 1.7 million.
At the same time the company has also created Canal+ 1 as its premium pay-TV channel, according to 'Fórmula TV