BBC Worldwide launches global BBC iPlayer app in Australia
Louise Duffy ©RapidTVNews | 30-09-2011
BBC Worldwide has launched the global BBC iPlayer App in Australia – the video on demand (VOD) service will be available on the App Store exclusively on iPad.
The app will give iPad users access to a mix of classic and contemporary British television specifically tailored for Australian viewers.
The global BBC iPlayer is a subscription service that will deliver over 1,000 hours of British programming for a monthly subscription fee of AU$9.49 or AU$89.99 a year. Viewers will be able to sample selected content for free before subscribing.
The global iPlayer covers eight genres: News Specials & Documentaries; Entertainment; Drama; Comedy; Science & Nature; Family & Kids; Music & Culture; and Lifestyle. Programmes include comedies such as Little Britain, A Bit Of Fry And Laurie and Absolutely Fabulous; UK drama series Pride & Prejudice, This Life, House Of Elliott, Doctor Who and Silent Witness; factual series including Michael Palin’s Pole to Pole and The Hairy Bikers; and children’s programming including Charlie And Lola and Deadly 60. There will also be some exclusive content, including episodes of Holby City.
Hours of new programming will be regularly added to the service along with themed collections from the BBC’s extensive archive, including classic Doctor Who and documentaries from the Natural World and Panorama series. The launch collection in Australia will be "Daleks Forever!", classic Dalek encounters from 1963 onwards. Content will also be curated around the Doctors themselves, starting with Doctor Who: The William Hartnell years, Doctor Who: The Patrick Troughton years and Doctor Who: The David Tennant years.
Designed to be intuitive and easy-to-use, a key feature of the app allows subscribers both to stream and to download shows for offline viewing for when Wi-Fi or 3G connectivity is unavailable. The interface enables users to build a personal library of shows as well as navigate by genres and curated collections.
Tony Iffland, general manager, BBC Worldwide Australia, said: “The global BBC iPlayer will enable Australian iPad users to access the best of British television, wherever and whenever they want to view it. It is a unique proposition offering a quality, enjoyable and engaging experience for viewers through editorially curated content, rather than catch-up content.
“The launch of global BBC iPlayer in Australia marks an important step forward for BBC Worldwide Australia’s digital growth and our intention to bring quality British content to audiences in an innovative, creative and easily accessible format.”
Jana Bennett, president, Worldwide Networks and global BBC iPlayer, added: “This unique video on demand product combines the classic with the contemporary and allows subscribers to mine 70 years of brilliant BBC programmes.
“We launched the global BBC iPlayer because we think there’s an untapped market for the ‘best of British’ shows, both for Brits living abroad and for all those people we know have a love of great British television, nowhere more so than Australia.”