Patagonian TV channel trades ad time for content rights
Juan Pablo Conti ©RapidTVNews | 30-09-2011
Neuquén's RTN terrestrial TV channel has agreed a deal with Argentina's National Institute for Film and Audiovisual Arts (Incaa) that will give the Patagonian broadcaster access to original TV content produced in the country in exchange for advertising air time.
According to the agreement, signed earlier this week by Incaa's head Liliana Mazure and the broadcaster's director general Carlos Gurri, Incaa will hand over to RTN the listings of all short films, documentaries and series that have been produced recently in a number of locations throughout the country.
Produced with state aid, this growing catalogue of TV titles is part of the government's plans to both foster original TV production in areas other than the usual hubs and help beef up the amount and quality of the content available on the new digital terrestrial television (DTT) system.
RTN will get to choose which titles it airs. In exchange for that, the broadcaster will give the government body advertising minutes which will be used to promote upcoming Argentine films. Incaa will also use some of that air time to promote its film festivals, competitions and other activities it is involved in.