Nagra swoops for Sigma advanced advertising
Editor ©RapidTVNews | 03-10-2011 As it continues to add value to its proposition, content protection and multiscreen TV solutions provider Nagra has acquired the subscriber information service (SIS) business of Sigma Systems.
Nagra says that the deal will ‘solidify’ its ability to provide turnkey advanced advertising solutions and at both the service provider and set-top box (STB) levels, reinforcing its commitment to advanced advertising.
The technology is designed for multiplatform and multi-device use, in both linear and non-linear (VOD) multiscreen environments. Under the terms of the deal Sigma Systems will continue its product development and offer value-added deploymentservices.
Service providers will have the ability to aggregate disparate sources of customer information into a single view for audience qualification. This includes location, subscriber demographics, services and usage trends, allowing service providers to match relevant advertising with the appropriate audience.
“Nagra is committed to enabling advanced advertising capabilities, addressability in particular, for service providers worldwide,” said Paul Woidke, SVP and GM, Advanced Advertising for Nagra. “By entering into this partnership agreement and integrating SIS into our advanced advertising offering, we are ensuring that audience qualification is an integral part of our solution – and that it can be leveraged to deliver the right message to the right audience.”
“Sigma has worked closely with service providers and leading standards bodies like SCTE and CableLabs to deliver a market-ready SIS solution. We believe the integration of the SIS platform to the Nagra product suite delivers the solution that service providers need to advance television advertising and addressability and bring the industry to the next level, added Pankaj Gogia, VP, Strategy of Sigma Systems.