Yahoo!, ABC team target 100M viewers in digital news initiative
Michelle Clancy ©RapidTVNews | 03-10-2011 Yahoo! and ABC News are joining forces and have kicked off a new multiscreen, digital news programming initiative.
The new joint venture aims to reach a combined audience of more than 100 million people in the US each month on PCs, mobile devices and tablets.
The first iteration of the alliance includes the launch of GoodMorningAmerica.com as a channel on Yahoo! and three new, online-first video series with ABC News' anchors and correspondents. "Newsmakers," an original interview series, kicked off with "Good Morning America" anchor George Stephanopoulos interviewing President Obama live at the White House at 2:35 p.m. ET, which will stream on Yahoo.com and ABCNews.com.
"Yahoo! is committed to building the richest set of premium and personalised content experiences for our users. Our deep collaboration with ABC News further strengthens Yahoo! as the No. 1 online news source, greatly enhancing our already robust news content," said Ross Levinsohn, executive vice president of Americas at Yahoo! "ABC News and Ben Sherwood's vision is completely symbiotic with ours; together we can create highly engaging experiences for more than 100 million users a month that will set the standard for the industry."
ABC News content will be prominently integrated into Yahoo! News, the Yahoo! front page, and other areas across the Yahoo! network.
GoodMorningAmerica.com has launched as a co-branded and highly interactive online video destination with robust video and information tied to the broadcast show.
New original Web series will debut from ABC News anchors and correspondents, starting with "Newsmakers," "Around the World with Christiane Amanpour" and "This Could Be Big." Additional programs will debut in the months ahead and throughout 2012.
Meanwhile ABC News and Yahoo! News editorial teams will work together to develop premium news content -- Editorial teams from both organisations will collaborate on branded content that will appear on both the Yahoo! News and ABC News sites. Teams will co-produce coverage for major news events and will have integrated bureaus in New York, Washington, D.C., and Los Angeles. Yahoo! editorial staff or content will appear on air.
ABC News will continue to maintain editorial control of their sites, and Yahoo! maintains editorial control of Yahoo! sites.