MIPCOM 2011: Netflix selects VisualOne software for Android, adds SevenOne drama
Pascale Paoli-Lebailly ©RapidTVNews | 03-10-2011 US multimedia software company VisualOn has announced that streaming video service Netflix has selected its software for use within the Netflix application for Android devices.
The software helps Netflix to accelerate its application support for a broad range of Android devices and coverage. The Netflix application consistently is listed among the top 10 free applications on the Android Market.
In addition to the Netflix mobile app on Android, VisualOn technology also supports audio and video streaming services to smartphones, tablets, connected TVs, laptops, desktops, and connected set top boxes across iOS, Windows Phone, Mac OS, Windows, WinCE, Linux, and Symbian operating systems.
Regarding programming, Netflix also announced that it had acquired exclusive rights to air SevenOne International's Nordic drama Lilyhammer.
During his keynote session, Ted Sarandos, CCO at Netflix, explained his company had picked up US, Canadian and Latin American rights to the eight one-hour series. Lilyhammer has been produced by Rubicon for Norway’s NRK.
“It's a great example of the internationalisation of TV” he said, after Netflix has already bought the rights to Beta Films' Borgia and David Fincher-directed House of Cards.