MIPCOM 2011: Sundance Channel launches in Malaysia on Astro

Louise Duffy ©RapidTVNews | 03-10-2011

Sundance Channel Global has launched in Malaysia on the country’s leading multimedia broadcaster, Astro.
Sundance Channel was established by actor Robert Redford and broadcasts independent films, documentaries and original programmes. In addition to Malaysia, Sundance Channel Global is distributed in Taiwan, Korea, Singapore and throughout Europe and Canada.
Ed Palluth, SVP of global distribution at AMC/Sundance Channel Global, said: “Astro has made remarkable strides in leading Malaysia’s adoption of high-definition TV and other technologies with Astro B.yond and we are excited to work with such a high-calibre operator in bringing our channel to this new territory.
“Astro is a great partner for introducing Malaysian viewers to Sundance Channel’s high-quality programming.”
Henry Tan, Astro’s chief operating officer, added: “With outstanding programming and a growing international footprint, Sundance Channel is an excellent addition to Astro’s line-up of high-definition channels.”