PayWizard in BoxNation corner
09.30 Europe/London, October 4, 2011 By Julian Clover BoxNation, the newly launched boxing channel run by promoter Frank Warren, is to convert to pay before the end of the year.
Currently broadcasting free-to-air through Sky and online, BoxNation will use PayWizard to manage its online payments. Subscriptions are being priced at £10 per month. Two live bouts are promised each week along with classic fights and magazine shows.
Potential subscribers will need to pre-register with PayWizard before setting up their subscription.
Simon Green, CEO of BoxNation, commented: “As a premium service, BoxNation’s customer experience at the critical registration and subscription stage must be second to none. We chose PayWizard as our payment partner because the PayWizard payment mechanism is smooth, fast and secure and because it gives us the flexibility and scalability that we need for the future.”
Jamie Mackinlay, Commercial Director at PayWizard, added: “BoxNation is an exciting and high profile new boxing venture and we are thrilled to be associated with it. We have already pre-registered a significant number of customers and expect take-up to accelerate as the channel becomes more popular. PayWizard also gives BoxNation the freedom to add complementary revenue models – such as micropayments or ‘freemium’ content snacking on smartphones and tablets – in the future.”
Existing customers signed to PayWizard include FilmFlex (Film 4oD’s online movie service, powered by FilmFlex), Racing UK (Android/iPhone apps) and Omnimotion (online gaming).